Hello hello, I’m Elle.

A SQUARESPACE WEBSITE DESIGNER, PHOTOGRAPHER
+ ALL AROUND ADORABLE NERD.

…and on the other side of this groovy website, I’m a neurodivergent, very chatty, accidentally funny, happily married, fur-baby mama and a lover of the three P’s (people, plants, and potatoes).

I’m a Melbourne based photographer + designer, and there’s nothing I love more than collaborating with other creatives and makers in small business, who need a helping hand to bring their dream website to life.

Am I who you’ve been looking for? 😍 Let’s find out!

SO How Did I Get here? Let me ask you a question…

Are you trying to build a website, and feeling totally lost and confused? Sick of being stuck in an endless cycle of googling, writing, editing, re-designing, procrastinating, deleting, etc…?

I know how you feel.

This used to be me too…in fact; I have spent so many years of my life Googling shit and accumulating so many piles of knowledge that I’ve built a business out of it (so you don’t have to).

It all started in 2004 when I got my first ever Myspace (calling all millennials). I spent hours of my life styling and tweaking how that looked, and I just never really stopped.

But after I graduated university with a law degree, a broken heart and an imagination looking like a shrivelled up prune, that’s when I started my first official blog called…actually I can’t remember.

There’s been a few 😅.

It was definitely about baking, and is the reason I bought my first ever DSLR > which eventually led me to building my own photography business > and that has eventually led me here, to this business.

While I still love photographing people & their love stories, the last few years in lockdown truly changed me on a cosmic, cellular kind of level.

I learned a lot about myself (hellooooo late-diagnosed AuDHD) and while I can be a bubbly extrovert, my very favourite place in the whole world is at home, chilling with the LOML and our fur-babies Oscar, Ollie and Tyke (I’m outnumbered 4 to 1 by dudes).

When I’m not at my desk or behind the camera, you’ll probably find me on the couch with my doggos, binging the entire contents of Netflix while I crochet like a madwoman.

Save the Date Photos 29 March 2015 1113.jpg

fun facts

FAVE TV SHOWS + MOVIES

Can’t choose just one - my top 5 are Pride + Prejudice (2005), Ever After, About Time, The Wedding Date, Burlesque (yea I’m a bona fide romantic at heart).
plant obsessed

I joined the indoor plant-lover-cult a few years ago and at the peak of my obsession I had over 100+ plants in my house.
My name is actually Lecinda

True story! But you can call me L (or Elle) for short.
I also run a photography business which you can find here.
Acronym Collector

During COVID lockdowns I was diagnosed with a whole bunch of things - C-PTSD, ADHD, ASD and Coeliac Disease.
DIY CRAFT QUEEN

I share the love of DIY! I made my own wedding dress + bridesmaids dresses, made a whole outfit for a Harry Styles concert and have crocheted over 50 blankets since I picked up a hook again in 2020

Core Values

Thoughtfulness

CLIENT-FIRST

EDUCATION

Playfulness

EFFICIENCY

EMPATHY

KINDNESS

TRUTH

Wondering why you should work with me?

Here’s how I’m different.

We'll work 1:1

My AuDHD brain loves to deep dive into projects, and your vision is our guiding star. We’ll work hand-in-hand, keeping your brand's heart and soul in mind. By truly listening and connecting with your experiences, I ensure that your new digital space feels like a comforting, authentic extension of your brand.
I've been around the biz block

After running my own photography business for 9+ years, I’ve learned a lot about how to make a killer first impression with your website. I offer a sweet lil blend of web design, branding, strategy and copywriting all wrapped up in a neat little package!
feel confident + Empowered

It’s not just about designing websites; it’s about building confidence. Beyond crafting a beautiful online space, I’m passionate about equipping you with the knowledge and tools to make the most of your new website to ensure you feel empowered every step of the way, confident in making updates, and proud to showcase your site to the world.